Business Times Li Liman 2022.09.12
In the post-epidemic era, the cosmeceutical chain industry is actively changing, and Kangshimei, a subsidiary of Uni-President Beauty, has announced that it will combine with pharmacies to set up 100 stores in Taiwan, and there are currently 35 stores that have combined pharmacies; Watsons, a leading drugstore chain, launched the “Mobile Pharmacist” online consultation service on its official APP; As for the Japanese medicine Honpo, it recently announced that it will join hands with Innolux to introduce the first AI cosmeceutical technology store in Taiwan, and launch AI pharmacists, etc., to introduce new sales momentum with digital content services.
In the past, in order to seize the health care and pharmaceutical market in the largest block, Kangshimei announced in July that it would combine pharmacies, and it is expected that there will be hundreds of stores in Taiwan, and the current Kangshimei single store area is about 50 square meters. Kang Shimei pointed out that Kang Shimei, which has recently combined with pharmacies, has accumulated to 35 stores, and the expansion is being accelerated in the future.
In addition, Watsons has joined hands with Haleon, a major health care company (which owns well-known brands such as Shancun, Suzidine, and Punapain) to promote the concept of “self-care”, and through Watsons’ online and offline professional pharmacist consultation and complete product line, from preventive health care to self-medication, it strives to stimulate pharmaceutical sales through service introduction.
A.S. Watson emphasized that in the past two or three years of the epidemic, consumers have developed the habit of seeing a doctor through online video conferencing at any time, and mobile pharmacists can provide in-store services and allow consumers to consult about medication at any time.
The first store to set up hundreds of display screens in the main store on Nanjing West Road has guided consumers to choose suitable health care drugs through AI image recognition and voice-controlled/touch feedback, and artificial intelligence has created a shopping guide for physical and virtual shopping malls. Most eye-catchingly, the “AI Pharmacist”, which integrates a database of 100,000 drug indications, compiles the top 10 drug use problems, guides consumers to quickly purchase the indicated drugs, and connects the magic shelves to guide them to the product counters recommended to consumers to facilitate transactions.
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